AI FEMBLISS — AI Campaign Reels
Commercial · 2026 · FEMBLISS
Fifteen vertical campaign films for FEMBLISS, an Indian chikankari-embroidery label, generated end to end — footage, edit and sound.
A full vertical campaign for FEMBLISS, an Indian label making chikankari and aari-embroidered kurtis and short tunics. Fifteen films, 8–10 seconds each, 1080×1920.
Every frame is generated. So is the cut, and so is the sound — there is no camera, no set, no edit suite and no library track anywhere in this. The brief was to carry a garment range across a run of films that hold one model, one lighting register and one pace, so the set reads as a campaign rather than fifteen unrelated clips.
What the embroidery demanded is the detail: macro passes have to hold thread texture while the fabric moves, which is where generated apparel work usually falls apart.