EthnicIndi — AI Listing Images — Commercial Photography (2026)

Listing images for EthnicIndi, an ethnic-wear label. The brief was to take garments the brand had already shot flat for its catalogue — even light, plain seamless, a standing pose built for a product page — and rebuild each one as an image that could carry a campaign instead of a listing.

Seven garments across the set: an indo-western gown with a patchwork shrug, a silk-blend thread-work lehenga, a mirror-work jumpsuit, a peplum top with palazzo, an embroidered palazzo set, a pearl-beaded ghaghara choli, and a floor-length gown with a heavy border. Different colourways, different silhouettes, one lighting language.

Every frame is generated. The constraint that mattered was fidelity — the garment in the image has to be the garment the brand actually sells, down to the embroidery, the neckline and the border. Frames where the generation drifted off the real product were cut rather than corrected.

Credits

Original Product Photography
EthnicIndi

Campaign Image Direction (AI)
Deepak Sharma

Woman in a full-length indo-western gown with a long patchwork shrug and a detachable tasselled belt, hands framing her face, lit from camera-right against a warm amber gradient backdrop.

Back view of the same patchwork shrug gown, the woman glancing over her shoulder, the full embroidered back panel visible, deep shadow holding to the left of frame.

The same gown worn without the shrug or belt, woman standing with her hands at her chin against a warm gradient backdrop with dark corners.

The patchwork shrug gown with belt, woman standing with both arms raised, photographed against a flat teal panelled wall.

Woman in a red silk-blend thread-work lehenga, body turned with the net dupatta caught mid-sweep, warm key from camera-right against a teal gradient.

The same red thread-work lehenga shot square-on, woman standing with a direct gaze, embroidered scalloped dupatta border visible, far side of the body in deep shadow.

Woman in a mustard mirror-work sleeveless jumpsuit with wide palazzo legs, both arms raised overhead so the open back is visible, deep shadow holding to the left of frame.

Front view of the mustard mirror-work jumpsuit, woman with her chin up and one hand to her temple, allover mirror embroidery catching a warm directional light.

Back view of the mustard mirror-work jumpsuit, arms down, woman looking over her shoulder, the heavier mirror border at the hem visible.

Woman in a multicolour patchwork peplum top with tasselled halter straps and wide red palazzo, one hand at her shoulder looking away, standing in an architectural tunnel under a teal-to-dark gradient sky.

The same peplum top and red palazzo shot straight-on at full length, arms at the sides, same tunnel set and directional light.

Back view of the peplum top and red palazzo, woman with a hand on her hip glancing back, the peplum back pleat and dupatta drape visible.

Woman in a mustard long shrug with embroidered border panels over a matching blouse and rust-orange palazzo, body turned with a hand on her hip, glancing back over her shoulder under a vignette spotlight.

Front view of the same mustard shrug and rust-orange palazzo, woman standing square-on with a direct gaze, tasselled drawstring tie and embroidery colourway visible.

Woman in a green pearl-beaded ghaghara choli seen from behind, one arm raised to her hair and the other holding the dupatta, looking back over her shoulder against a dark teal background.

Front view of the green pearl-beaded ghaghara choli, woman standing with her hands clasped at the waist, warm key with the background falling to dark teal.

The green ghaghara choli with the sequinned dupatta spread wide in both hands, photographed against a flat red background.

Woman in a floor-length ombre floral-stripe gown with a gold sequin border and an ornate belt, three-quarter stance with one hand at the hip, soft directional key from camera-left against a warm mottled backdrop.